The total indifference towards the mechanistic meaning of the verb has its origins in the fact that it is repeatedly uttered by an organization. This reveals one of the foremost tensions within the LTI: whilst stressing the organic and natural growth it is at the same time swamped by mechanistic expressions and insensitive to the stylistic incongruities and lack of dignity in such combinations as ‘a constructed organization {aufgezogene Organisation}’. But a speech was not only more important than it had been previously, it was also, of necessity, different in nature. In addressing itself to everyone rather than just select representatives of the people it had to make itself comprehensible to everyone and thus become more populist. Populist {volkstuumlich} means more concrete; the more emotional a speech is, the less it addresses itself to the intellect, the more populist it will be. And it will cross the boundary separating populism from demagogy and mass seduction as soon as it moves from ceasing to challenge the intellect to deliberately shutting it off and stupefying it. There ceremonially decorated market place in which the crowd is addressed, or the hall or arena adorned with standards and banners, can, to some extent, be seen as an integral part of the speech itself, as its body; the speech is embedded and stage-managed in a frame of this kind, it is a total work of art simultaneously addressing itself to the ears and the eyes, the ears indeed twice over, since the roaring of the crowd, its applause and its disapproval have at least as powerful an effect on the individual member of the audience as the speech itself. What is more, the tone of the speech is itself undoubtedly influenced by this staging, becoming increasingly emotional. The sound film communicates this total work of art in its entirety; the radio replaces the visible spectacle with a commentary which corresponds to the messenger’s report of the ancient world, whilst faithfully reproducing the exhilarating duplication of auditory stimuli, the spontaneous responses of the masses. (‘Spontaneous {spontan}’ is one of the favourite words of the LTI, of which more later.) The German language only has one adjective corresponding to Rede {speech} and reden {to speak} – rednerisch {rhetorical}, an adjective which does not have a particularly good ring to it, a rhetorical achievement is always open to accusations of being merely hot air. One could almost speak here of a distrust of public speakers intrinsic to the German national character.                 I am an animal I don’t know Nor an orchard not a single soul nor A dog nor a leather purse nor subjection Nor trivialization nor worthlessness Nor apples and stars when the festival Of war unfurls from garden suburbs and Decks the patios in grand coloured Swags flipping upwards in the breeze bringing The shampoo scent of blossoms It would be nice to interfere with the accuracy of the world.